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Business Platform
The WhatsApp Business Platform (Cloud API) — the official business platform that BSUID and webhook endpoints operate on.
The Business Platform is the developer-facing API behind WhatsApp business accounts, used to automate messaging, validate usernames (BSUID), and process webhooks. It's different from the WhatsApp Business app, which small businesses use to manage chats manually.
Frequently asked questions
Is the Business Platform the same as WhatsApp Business the app?
No — the app (WhatsApp Business) is for small businesses managing chats manually; the Business Platform (Cloud API) is the developer-facing API for automation at scale.